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Adapt or Die Hits Markets!

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About

Legendary brands built here—by extraordinary people.

We're more than a collection of mad strategy geniuses, data deep-divers, creative virtuosos and project management masterminds. Put it all together and we're a "whole that's much greater than the sum of its parts." (Thank you, Aristotle.)

We're L7 Creative, and our success in helping you achieve yours is based on our core beliefs: —

It's cool to be Square
There is a science to the art of branding
Properly arranged, those digital ones and zeroes can make millions
What your brand does is only as relevant as how it makes people feel
Consumers want to be sold, like to be convinced, and love to believe
Audacity is a skill set
Building a great brand calls for bravery

By the Numbers

Agency Snapshot

years in business

250+

brands we've been honored to have grown

12K+

projects successfully delivered

50+

industry awards won (but who's counting?)

new product & service launches

favorable client acquisitions - CEO's love us

Philosophy

Talent Gets You Started. Culture Keeps You Going.

The defining feature and source of success for great companies in any industry isn’t their products or services—it’s their culture. We’ve taken that business truism to heart at L7 Creative. You won’t find egos, silos or turf wars here. And the corporate ladder’s been broken down into firewood and we’re making s’mores over it.

At L7 Creative, you’ll connect with extremely talented people who genuinely enjoy working with one another, who feel grateful to have such fantastic clients, and who celebrate every win as a team win.

Teamwork Works

Yeah, it sounds a little cliché, but it’s true: Loners are no match for collaborators. We get plenty of input and look at business challenges from many perspectives before we make any decision about marketing strategy, creative direction or any activities for our clients. No wise decision has ever been made in a vacuum.

Process Eats Inspiration’s Lunch

Businesses that hang their hopes on getting a flash of marketing inspiration—internally or from their agency partner—typically aren’t in business for long. Sure, occasionally a great idea becomes a great marketing initiative. But you can always bank on our proven process leading to branding, strategy, collateral and campaigns that deliver robust and consistent returns.

Honesty and Integrity Matter

The common denominator between successful client/agency relationships and profitable client/consumer relationships? Trust. Being transparent with you is fundamental to helping you connect with your audience in the same way. If we think what you’re doing currently isn’t working, we’ll tell you. If you feel we’ve missed the mark on something, we want to hear about it. Marketing’s a continual, iterative process that works best when everyone involved lets their guard down and feels comfortable putting their ideas forward.

Our People

Leadership Team

Theresa Boxberger

Marketing Director

Theresa’s a California girl but proud to be a University of Arizona alumnus. She loves her Wildcats! Capitalizing on her background in family studies and human development, Theresa’s become incredibly adept at understanding consumer behavior and translating that knowledge into strategies that increase the return on a brand’s audience interactions. You can’t reach your market if you aren’t in sync with your market. Theresa gets our clients there. She’s worked with top companies, from startups to leading consumer brands.

Brand successes include: Kingston Technology, Eisenhower Medical Center, Wedgewood Weddings, E3 Housing, ConniUSA and Baker Electric Solar.

Tom Gallego

CEO, Creative Director, Director of Brand Strategy

Tom’s a highly respected industry veteran and the driving force behind L7 Creative. He oversees our brand and account management strategy and is the author of Adapt or Die: How to Survive in the New Era of Digital Brand Engagement, a groundbreaking guide to the tools and tactics marketers must have and use to be successful in today’s hyperconnected and hypercompetitive marketplace. Tom also sits on the Forbes Agency Council, an invitation-only organization for senior-level digital agency executives, where he contributes expert opinions for readers of Forbes Magazine.

Brand successes include: Kingston Technology, Hologic, Eisenhower Health, St. Claire’s Health, The American Chemical Society, Harman International, HyperX, iHome and Vizio.

Christina Gineris

Senior Visual Designer

Cal State–San Marcos was Christina’s launchpad into the business world. Our clients benefit from her unique combination of creative vision and strategic insights. Christina’s a problem solver who never met a marketing challenge she couldn’t master. Our team benefits from that blend of abilities, too, as she helps them stay in tune with industry trends and with each client’s needs, as well as the business strategies we implement to meet them.

Erik Ljung

CTO

Erik’s a graduate of Lunds tekniska högskola. (He’ll help you pronounce it if you don’t speak Swedish.) He’s a big-picture thinker with extensive technological expertise, proven international business acumen, and 15+ years of experience in corporate digital growth, turnarounds and corporate transformation. In that time, Erik has managed more than 20 digital programs for Fortune 500 companies. Computer architecture and embedded systems are where he’s deeply in his element.

Kate Houser

Social Media Manager

A Radford University grad, Kate has an extensive background in sales and marketing analysis, market growth management, content development and social media strategy. It’s nearly impossible to succeed today without a vibrant social media presence, so her mastery of the various platforms is essential to our clients achieving their business objectives. If you listen closely to the social media voices of the successful companies we serve, you’ll hear Kate.

Nina Sacks

Account Director

Nina’s educational background includes Lorenzo de Medici (The Italian International Institute) and the University of Colorado. After starting her career in PR and marketing for top brands Christian Louboutin and Saks Fifth Avenue, she transitioned to agency account management roles. As our account director, Nina helps companies craft their unique stories and effectively communicate their offerings to create greater brand awareness that drives higher revenue.