L7 Marketing Machine Assessment Questionnaire (Brand Only)"*" indicates required fieldsStep 1 of 520%Your Company Name*Name* First Last Email*We'll send an email to this address with a unique URL so if you need to a take a break, your questionnaire progress will be saves and you can continue at a later time. Business ReviewWhat business is your company in?Please provide a brief description (120 words or less).Give a brief description of your top service and/or product categories.What is your corporate mission or vision statement?What are the top 3-5 strengths of your company?CompetitorsList your 3 top competitors. Competitor #1Tell us Competitor #1's NameList competitor #1's strengths.List competitor #1's weaknesses. Competitor #2Tell us Competitor #2's NameList competitor #2's strengths.List competitor #2's weaknesses. Competitor #3Tell us Competitor #3's NameList competitor #3's strengths.List competitor #3's weaknesses.Target MarketsPlease describe your primary, secondary and tertiary target markets. Primary TargetGenderAge RangeAnnual IncomeJob Title(s)EducationRelationship StatusPsychographics: In as much detail as possible, describe their interests/lifestyle. Secondary TargetGenderAge RangeAnnual IncomeJob Title(s)EducationRelationship StatusPsychographics: In as much detail as possible, describe their interests/lifestyle. Tertiary TargetDescribe the persona of your tertiary target (gender, education level, annual income, age range, etc.)Psychographics: In as much detail as possible, describe their interests/lifestyle.BrandingWhy should people care about your brand?What problem do you solve for your customers/clients?Does your brand have a purpose? Is your whole team aware of your brand purpose?When new employees are on-boarded, do they receive training on your brand?What benefits do you provide your customers that your competition cannot meet?Is everything that you say and claim in your advertising true? Please explain.List five adjectives that best describe your company.Please explain each submission.What core values and attributes should your brand express?How do you want your company to be perceived by customers/clients?How do you want your company to be perceived by employees and job seekers?Regardless of industry, what 3 brands inspire you most? Why?If your company were a car brand, what make and model would it be and why?If your brand were a celebrity, which celebrity would it be and why?CAPTCHANameThis field is for validation purposes and should be left unchanged.