L7 Marketing Machine Assessment Questionnaire (Brand Only)

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Your Company Name*

Name*

First Last

Email*

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Business Review

What business is your company in?

Please provide a brief description (120 words or less).

Give a brief description of your top service and/or product categories.

What is your corporate mission or vision statement?

What are the top 3-5 strengths of your company?

Competitors

List your 3 top competitors.

Competitor #1

Tell us Competitor #1's Name

List competitor #1's strengths.

List competitor #1's weaknesses.

Competitor #2

Tell us Competitor #2's Name

List competitor #2's strengths.

List competitor #2's weaknesses.

Competitor #3

Tell us Competitor #3's Name

List competitor #3's strengths.

List competitor #3's weaknesses.

Target Markets

Please describe your primary, secondary and tertiary target markets.

Primary Target

Gender

Age Range

Annual Income

Job Title(s)

Education

Relationship Status

Psychographics: In as much detail as possible, describe their interests/lifestyle.

Secondary Target

Gender

Age Range

Annual Income

Job Title(s)

Education

Relationship Status

Psychographics: In as much detail as possible, describe their interests/lifestyle.

Tertiary Target

Describe the persona of your tertiary target (gender, education level, annual income, age range, etc.)

Psychographics: In as much detail as possible, describe their interests/lifestyle.

Branding

Why should people care about your brand?

What problem do you solve for your customers/clients?

Does your brand have a purpose? Is your whole team aware of your brand purpose?

When new employees are on-boarded, do they receive training on your brand?

What benefits do you provide your customers that your competition cannot meet?

Is everything that you say and claim in your advertising true? Please explain.

List five adjectives that best describe your company.

Please explain each submission.

What core values and attributes should your brand express?

How do you want your company to be perceived by customers/clients?

How do you want your company to be perceived by employees and job seekers?

Regardless of industry, what 3 brands inspire you most? Why?

If your company were a car brand, what make and model would it be and why?

If your brand were a celebrity, which celebrity would it be and why?

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