Business has been far from normal… The effects of social distancing have impacted every industry and is testing our ability to adapt and thrive. As a result of this new landscape, we’ve seen businesses embrace technologies and evolve their usual methods of operation.
Keep reading for a few ways companies have shifted gears in regards to every day business operations and marketing tactics. Follow along and reference our handy checklists at the end of each section to identify the key marketing and business takeaways for your company to consider:
Video Conferencing & Streaming
From live-streaming workout routines to virtual business conferences, we’ve seen a drastic increase in the usage of video conferencing and streaming tools. These tools help us continue face-to-face contact, making our situation feel as “normal” as possible.
As gym doors closed, we’ve seen fitness instructors bring their workout routines to the public by live-streaming their classes. They’ve used a combination of social media (to promote their upcoming classes) and video streaming services (to host their workout routines) to make their efforts a success.
Entertainment streaming services have more than doubled. Nielsen predicts that the stay-at-home orders will increase video content consumption by almost 60%. Netflix alone, added 15.8 million new subscribers, more than double its forecasted amount (7.2 million expected).
It’s no surprise that Zoom users have increased by 100 million since April 1st. And this rise in teleconferencing usage may permanently change business as we know it, even after this pandemic is over and people have become more comfortable utilizing these alternatives.
Social Media For the Win
Social media usage across nearly every platform has increased, so now is not the time to scale back your company’s social media activity. Facebook has reported that 89% of advertisers have taken action with their budgets due to COVID-19. So what’s the takeaway? It’s prime time to capture that advertising space.
We’ve also seen an increase in organic social media activity – with more companies launching social media promotions, challenges, and contests. One good example is the Getty Museum. They launched a social media challenge asking people to recreate famous pieces of art using three household items. The challenge has since gone viral, prompting over 24K (and counting) contributions. This challenge is great for a number of reasons. Aside from costing Getty Museum virtually nothing, it boosts morale, keeps the community feeling connected with one another, builds brand awareness, increases their website traffic (by prompting participants to browse their online collection), and provides them with user-generated content they can repost for weeks.
Embracing The Digital World
If there’s one thing that’s been made very obvious… it’s that when doors are shut, your online presence is essentially the ONLY way you can reach and connect with your customers. It’s a BAD time to not have a website. Not only that, but you need to have a website where customers can purchase your products or learn about your services online. In addition, you need to have an SEO strategy that enables consumers to actually find your website.
After you’ve optimized your website, the next thing you’ll want to consider is creating a blog. People right now are eager for content, so regular blogging will go a long way. Consider posting on topics that are relevant to what people are experiencing right now. For example, if you’re a home remodeling company, perhaps you post a blog on “5 DIY projects you should stop putting off”. Or if you sell cooking supplies, a blog on “Quarantine recipes that use ingredients you already have in your pantry.”