If you run an online-based business, your website is your only storefront. Even if your website is only one part of the enterprise, a significant number of consumers will primarily interact with your online presence. Accordingly, website redesign and website design are among the most important decisions within an entrepreneur’s life. Here are a few important elements that every business website much include.

Selecting a Domain

One of the first decisions you will make is finding a simple website address that represents your brand.  You want your website address to be easy to find with a strong association with your business. Unfortunately, many of the most clever names are already purchased, so it may take some time to find a powerful descriptor.

Call to Actions (CTA)

Unless you just like website building for fun, you have a purpose behind your online presence.  If you are a business, you will want to sell your products and services.  Nonprofit organizations may be looking for donations or volunteers. Whatever it is you want from your website visitors, you need multiple CTA buttons.  In addition to the bottom of the page, you should also include CTAs after content and somewhere in the top half of the site. Your site should exist to convert visitors into paying customers.  You do not want to leave them without concrete next steps.

Customer Testimonials

Any first-time consumer will be unsure about the promises of a product or service. They will wonder about the taste of your food, or contemplate whether your employees will listen to their concerns. Providing testimonials is a great way to help visitors understand the experience of being your customer. If you can find high profile names, your SEO services can capitalize on these statements to draw people to your website.

Mobile-Friendly

One of the most common reasons that businesses undergo website redesign is to make their pages friendly for people using a variety of devices.  A growing number of consumers search the web using tablets or phones, and the dimensions and capabilities of such devices vary wildly.  Modern websites must be able to automatically adjust to the end-user device, and website design must consider this need in the beginning stages.

Website Maintenance

Website building was once a static activity. Companies would build a basic web presence, and leave that structure in place for years.  The reality is however, your website must grow and change organically. Modern website maintenance includes watching website traffic and regularly adjusting the site to maximize visitor experience. Pages that are most regularly visited could be optimized to raise conversion rates.  Areas that receive quick visits that do not result in sales may not provide the right information to potential customers.

To Find Out More

Whether you need a new website, digital marketing, or SEO services, L7 Creative is the partner you need. We will help you build and advertise your brand and attract customers. Contact us today for a free consultation.