Challenge
The rise of portable listening devices has spawned a need for safe headphones to prevent hearing loss due to high audio levels. MWM Acoustics wanted a new brand to unveil their solution that addressed this concern. L7 Creative was all ears.
Solution
After ferocious brainstorming, we created the new dBLogic brand and named their proprietary technology, SPL2. We also developed a comprehensive marketing plan that included on and off-line strategies, an e-commerce website, as well as compelling collateral.
Result
Based on the success we helped the dBLogic brand achieve, Harman International knew a good thing when they heard it and added dBLogic to their prestigious roster of brands. (Sounded good to us.)
