Instructional Design & Staffing for IT And Engineering

Introducing ISC Resources brand repositioning required a state-of-the-art website and killer digital advertising.

Challenge

After establishing their instructional design business for over 35 years, ISC Resources saw an opportunity to leverage its carefully vetted instructional design network. It was a natural progression to evolve their service offering to include recruiting and staffing for IT and engineering professionals thereby facilitating a rebrand and website updates.

Insights

Phase one of the new website included a comprehensive discovery, in which L7 Creative strategized with ISC resources on how best to present their brand. It was determined that due to their expanded service offering, the brand and messaging should evolve from “ISC Technology” to “ISC Resources”. In addition to crafting a new company name, we also came up with a new tagline to allow them to fully capitalize on the rapid growth in the US staffing industry. 

Equipped with their new brand assets, our next step was to disseminate their new value proposition and message digitally.  This would require a new website and paid advertising efforts to generate new business leads.

Solution

L7 Creative implemented a website solution in WordPress, the top choice for enterprises worldwide due to its exceptional power and flexibility. Within the WordPress platform, we deployed innovative custom plugins engineered to meet the needs of the ISC Resources’ audience. Their new site includes key features such as user-generated content, an integrated careers portal, social media integration and custom forms. In addition, it features improvements such as mobile-optimization, a modern design and a strong URL structure.

Their new site positions them for growth in the areas of staffing for IT and engineering professionals. The new site also includes recruitment and tracking software to allow ISC Resources to effectively analyze, plan and strategize their business marketing efforts. The enhanced user experience design has laid the foundation for a web presence that would allow ISC Resources to effectively leverage their new positioning and future growth goals.

To ensure their new site garnered the traffic necessary for growth, we launched integrated paid media campaigns on Google and Linkedin to generate new business leads. We created custom lead magnets that would improve performance for their campaigns and position their brand as thought leaders in recruiting for IT and engineering professionals.

Experience the site: ISCResources.com

ISC old site

Before

ISC Resources web design and development by L7 Creative

After

ISC Resources web design and development by L7 Creative
ISC Resources web design and development by L7 Creative
ISC Resources web design and development by L7 Creative
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