Challenge
While the phytopharmaceutical company Phyto Pharma was hard at work perfecting their proprietary process to develop innovative cannabis products, they had inadvertently neglected their website. As a result, their website wasn’t commensurate with these expertly formulated processes and products. In short, it needed some TLC. This would require a new website that would instill confidence in prospective investors and seamlessly spotlight their consumer brand, RehabRX. In addition, they would need a fully operating e-commerce site for their CBD product line, RehabRX.
Insights
Phyto Pharma’s proprietary closed loop seed-to-oil process, use of Good Manufacturing Practices (cGMP), and well-crafted IP protected strains were a few features that differentiated them from their competitors in this newly saturated field. L7 Creative knew these distinguishing qualities would be attractive to prospective investors. We also needed a strategy to bring their RehabRX product line to market. A consumer brand that includes everything from daily tincture and vitamin-fortified gummy bears to skincare and pain balm, RehabRX also needed the site to establish it as a premier line of CBD products.
Solution
To achieve their goals, L7 Creative designed and developed a compelling new WordPress website that imparted the science behind the products through visuals and copy. The new site positioned Phyto Pharma as a leader in developing products to improve the human condition and better the lives of those who suffer from disease. Experience the site: Phyto Pharma
Before
After
In addition, we built out a separate ecommerce website for their consumer brand, RehabRX. To ensure their products were presented in the best light, we conducted a professional photos of all of their products. Their new website satisfied two requirements – providing CBD education and the ability to purchase their products conveniently online. Experience the site: RehabRX
