For your viewing pleasure: one high-def brand creation.

Challenge

When they hired L7 Creative as their AOR, VIZIO had no name recognition in the HDTV market and sales were dim. Their brand needed brightness, contrast, color and clarity.

Solution

After analyzing troves of demographic and psychographic data, as well as conducting customer exit surveys at key retail locations, L7 Creative designed the VIZIO brand and created their corporate identity with a sleek, modern, 3D design that screamed innovation. We revitalized quick start guides and user manuals, VIZIO’s famous package design, accessory marketing, and a whole lot more. We also rolled out a national advertising campaign.

Result

Our efforts were rated “R” for radical results. The first wave of new VIZIO HDTVs sold out within weeks, setting Costco’s all-time sales record. New manuals helped slash returns by over 80% and drastically reduced customer service calls. Accessory sales jumped 32%. With the success at Costco, VIZIO was welcomed into Sam’s Club, Best Buy and Wal-Mart, where they averaged sales of 15,000 units per week. Today, VIZIO makes the best-selling HDTVs in North America.

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