We're more than a collection of mad geniuses, proud digit heads, creative savants and joyful taskmasters. We're L7 CREATIVE and we believe that–

  • It’s cool to be Square
  • There is a science to the art of branding
  • Properly arranged, those digital ones and zeroes can make millions
  • What your brand does is only as relevant as how it makes people feel
  • Consumers want to be sold, like to be convinced, and love to believe
  • Audacity is a skill set
  • Building a great brand calls for bravery

We have the talent, courage and discipline to take your brand, and your business, to new frontiers.
Get to know us and see.


Tom Gallego

Tom Gallego

CEO + Director of Brand Strategy

When his plan to become the next Flea didn’t pan out, Tom hung up his bass guitar and quickly picked up advertising and marketing.

Before opening L7 Creative, Tom was Senior Regional Manager of I-Tel Media where he helped develop strategies essential to the launch of AOL’s Digital City. Later, he was part of the team that created Vuetopia, a video communitainment network.

Today, Tom oversees brand and account management strategy for award winning agency, L7 Creative. He's the author of Adapt or Die: How to Survive in the New Era of Digital Brand Engagement a guide to give the modern marketer the necessary tools to compete in today's hyperconnected and extremely competitive marketplace. Tom also sits on the Forbes Agency Council, an invitation-only organization for senior-level digital agency executives where he contributes expert opinion for readers of Forbes Magazine. Occasionally, and much to the chagrin of the staff, he has been known to whip out his... guitar.

Brand successes include: Kingston Technology, Gold’s Gym, Harman International, HyperX, iHome, Chimei, beats by dr. dre and Vizio.

Joel Black

Joel Black

Managing Director

Don’t let his quiet demeanor fool you. If you set up next to Joel at an Orangetheory class, you’d better be ready to battle. After many years in this competitive industry, Joel knows this is the perfect way to wind down after work … well, that and sipping on a properly made Moscow Mule or spending some time in the sky (Joel is a pilot and loves to fly).

Joel comes to L7 from an award-winning and nationally recognized digital marketing agency that was named as one of the 50 Fastest Growing Tech Companies in America in 2018. L7 is fortunate to have someone with 15+ years of experience in Digital Marketing, Marketing Automation, Social Media, Demand Generation, Marketing Operations, and Website Development. His in-depth knowledge in operations, marketing strategy, IT/Server management, execution, and marketing automation platforms will surely continue to make him a company asset for years to come.

Outside of work (and Orangetheory, of course), Joel enjoys watching his daughter, Reese, play competitive international soccer, listening to a variety of music (JT is a fave), and walking his two English Retrievers in his new hometown with wife Randee.

Theresa Boxberger

Theresa Boxberger

Social Media Marketing Director

Early in her career Theresa taught High School Chemistry and Physics in rural Alabama and learned many things about the Scientific Method and human interaction, which she readily applies to our clients’ social channels.

She’s a California girl but is proud to be an University of Arizona alumni - she loves her Wildcats! Beardown!! True to her Family Studies & Human Development degree, she analyzes human interaction and consumers and is always interested in helping clients reach their social channel goals. She's worked with many top companies from startups to established consumer brands.

She’s an avid DIY’er…. “Why buy it when you can make it?!” and loves nature, music and her two black cats to the moon and back (Nike & Mystic). She also enjoys running, fashion and making new friends wherever she goes. Her favorite saying is “Work Hard, Stay Humble.”

Brand successes include: Kingston Technology, Eisenhower Medical Center, Wedgewood Weddings, E3 Housing, ConniUSA, and Baker Electric Solar.

Derrick Gallego

Derrick Gallego

Director of Customer Engagement

Derrick’s main hobby is his pursuit of a consistent golf score in the 80s. If you know anything about this endlessly frustrating game, you know this says a lot about his constitution. He likes to quote pro golfer Ben Hogan, who said, “The most important shot in golf is the next one.” This outlook extends to more than just golf for Derrick, as he is constantly striving to reach and exceed his next goal. This is what makes him the perfect fit in his role of Director of Customer Engagement, as he rises to the challenge of helping his clients to foster the brand loyalty it takes to make them successful.

He comes to L7 from the mortgage industry, where he spent over 10 years working for Wells Fargo and USE Credit Union. It was during this time that he honed his customer relations experience. He now uses these skills to help clients realize the value of their own customer interactions, whether online or offline.

When he’s not crushing his work goals, Derrick has his hands full with an active toddler named Rocky and another boy due this May. He enjoys fishing, baseball, and football. Derrick makes sure to include wife Samantha in his love of athletics when they watch the only sport she’ll watch, boxing.

Cody Gutierrez

Cody Gutierrez

Marketing Intelligence Director

When Cody is not playing soccer, you can find him optimizing clients Marketing Machines which tend to make them smile.

Unending optimism is Cody’s best trait. He helps our clients realize the vision of data as a strategic business asset and a transformative marketing engine. Data strategy, analytics, consumer engagement, management and consultation support our clients so they can achieve optimized marketing performance. His department makes data actionable, with data-driven insights that inform and inspire the creative process for highly relevant and personalized consumer experiences. Cody's certified in all things Google including Ads and Analytics. In that effort he uses insights gained from many years of analyzing marketing data.

Brand successes include: WedgewoodWeddings.com, The American Chemical Society, Altec Lansing, CONNECT, Gannett Company, MATHCOUNTS Foundation, Brown-Forman, Mix 1 and 18 Rabbits.

Rachel Muburak

Rachel Mubarak


Rachel may only stand 5 feet 2 inches tall, but she more than makes up for it with her enthusiastic spunk. In addition to being a dog LOVER, who loves our four-legged friends as much as people, she’s always up for a good laugh.

Rachel started her career as a Kinesiologist, the study of the human body, but recently has shifted her enormous attention to digital marketing. Her experience on a major California research team has given her valuable insights into how consumers think. What has she learned? People are less predictable than canines.

Justin McKee

Interactive Developer

Justin hails from the Motor City and arrived in San Diego via the Big Apple. Born and raised in the Midwest and having lived and worked extensively on both coasts gives Justin his Renaissance Man status. He’s an experienced web developer with a degree in Fine Arts who is committed to constant self-education. Justin has extensive studies through UCSD in JavaScript, UI UX Design and PHP. And, he's just as comfortable behind a camera, shooting and editing video as he is coding websites. Currently Justin’s interests lie in developing decoupled content management systems and progressive UI UX design in the L7 Labs.

When he’s not creating award-winning work, you can find Justin, snowboarding the California Sierra Nevada mountain range, banging on his drum kit or hiking the Pacific Crest Trail.

Brand successes include: Kingston Technology, HyperX, Local Media San Diego, Wedgewood Weddings, E3 Housing, Eisenhower Health and Black Diamond Broadcasting.

Bob Burks

Bob Burks

Digital Art Director

Bob is no stranger to great design. Going back to his college days where he played lead guitar in his punk band he’s been pushing the boundaries of creative and coming up with award-winning design ever since.

He’s adept at creative strategy from advertising to website design and during his 15-year career he’s developed branding, advertising, web/digital design for top brands in a wide variety of industries, ranging from action sports to hospitality to healthcare. His favorite projects are ones that challenge his creativity and design sensibilities while his passion lies in the latest UI UX design trends.

Being a SoCal native Bob grew up surfing, camping, and hiking California’s beaches and mountains, all of which continue to fuel his creative inspiration. Outside of work, he loves spending time with his wife and two sons, enjoying a good carne asada burrito and listening to Tom Petty and the Heartbreakers.

Brands Bob has helped grow include: MemorialCare Health System, Mikasa Sports, Hobie, Load Dynamix and St. Joseph Health.

Christina Generis

Christina Gineris

Creative Strategist

An important cog in L7 Creative’s planning and strategy, Christina unites the various fast-paced modern agency departments with her passion for the creative process. She's a problem solver who has your shared goals in mind. Her value to clients is her ability to creatively plan and strategize ways to improve your marketing results and brand. She straddles the business and creative sides of advertising, as a Marketing Strategist and Creative Consultant. It’s rare to find individuals who can successfully accomplish both jobs as a creative conceptor and strategist, but Christina does both extraordinarily well.

She has keen insights into the importance of planning, strategizing, and tracking metrics that translate to internal teams staying in tune with our clients’ business and industry trends. She’s earned the middle name of “get [email protected]#$ done!”

She is a fine artist in her own right and since she was a kid she loved making art. Today oil painting is her passion outside of work along with her two dogs, Peanut and Dorado.


Christine Tarantino

Financial Manager

Homegrown in San Diego, Christine is a true California girl.

Her cheerful and vivacious personality makes everyone in L7 Creative feel warm and fuzzy inside. Born into a large Italian/Irish family, Christine has learned the importance of family, wine, cannoli, and speaking her mind. Not only is this chick a blast, she’s got a lot of sense about dollars and cents.

Casey Brookings

Project Manager

Did you know that onions are Idaho’s biggest export? It’s not the potato, as one might assume! And while we are enjoying peeling the onion that is our project manager, Casey Brookings, to get to know her better, it’s hard to beat that trivia nugget. Thankfully, on top of a delightful smile and bright personality, we have a feeling there’s a lot more where that came from. Hailing from the Gem State, it’s not all that shocking that Casey loves to hike, ski, camp, hang at the beach, and generally enjoys all things outdoors. She has an adorable long-haired cat named Remi and, although she lives in Carlsbad, she enjoys hanging out anywhere from Encinitas to San Marcos.

Casey comes to L7 Creative from a six-and-a-half year run at Indigo Post as a Post Production and Project Manager. On top of her post production duties, Casey updated their website and social media, hired the talent for each project, invoiced clients, and maintained the budgets. She thrives in a deadline-oriented and dynamic environment, which is great for us, as we’ve already thrown her in the deep end to handle our busy pipeline. She is looking forward to expanding her work purview from video to the multi-faceted world of digital marketing.

Heather Masters

Heather Masters

Digital Marketing Strategist

As a Chicago transplant Heather brings her wide-eyed perspective to L7 Creative along with an avid support for her beloved Chicago sports teams. Prior experience with McCann Worldgroup and Team Epic have helped her expand her role as one of our Paid Search Strategist where she manages complex consumer engagement campaigns by driving day-to-day strategy development, execution, management and analysis. With a keen interest in client KPI wins she effectively manages best practices and trends in paid search marketing by optimizing client accounts daily to improve campaign performance. With her infectious enthusiasm and Midwest work ethic, Heather is a perfect fit in L7 Creative's active digital marketing department. She’s earned multiple industry credentials including Google, and Bing Certifications and she has a passion for all things search.

Brands Heather has had the privilege of working with include: Nestle, Panera Bread, Veterans United, American Chemical Society, Pearson Learning, and eye solutions, Inc.


We deploy trusted partners when needed. They expand our professional services and allow us to deliver highly skilled work without breaking the bank.

L7 Advertising
New Standard Solutions
Tragic Media
True North
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