L7 Marketing Machine Assessment Questionnaire (Marketing Only)"*" indicates required fieldsStep 1 of 616%Your Company Name*Name* First Last Email*We'll send an email to this address with a unique URL so if you need to a take a break, your questionnaire progress will be saves and you can continue at a later time. Business ReviewWhat business is your company in?Please provide a brief description (120 words or less).Give a brief description of your top service and/or product categories.Provide a percentage revenue breakdown by service and/or product category for each of your service and/or product offerings.What is the most important thing we should know about your company?What are your plans to enhance your services within the next year? 3 years?What is your corporate mission or vision statement?What are the top 3-5 strengths of your company?What are the weaknesses of your company?Besides revenue, profits, or growth, what opportunities should your organization pursue or embrace over the next 18 months?From an overall organizational perspective and not considering marketing, what are the goals you must achieve for success in 2020?What are your projected sales revenue for next year?What percentage would you like to see your revenue grow in 2020?Future TrendsWhat political factors will impact your business over the next 3 years?What economic factors will impact your business over the next 3 years?What social factors will impact your business over the next 3 years?What technological factors will impact your business over the next 3 years?Please provide your vision for your company in the next 3 years.How will it look? (size, services, revenue, etc.)CompetitorsList your 3 top competitors. Competitor #1Tell us Competitor #1's NameList competitor #1's strengths.List competitor #1's weaknesses. Competitor #2Tell us Competitor #2's NameList competitor #2's strengths.List competitor #2's weaknesses. Competitor #3Tell us Competitor #3's NameList competitor #3's strengths.List competitor #3's weaknesses.Marketing & CommunicationsWhat are the most critical marketing initiatives your company needs to achieve over the next 6 months? Over the next 24 - 36 months?If you could create one perception of your company within your primary target market, what would it be? Why?What differentiates your company from your competitors?Finish this sentence. New customers and/or clients would choose us if they understood that ___________.How will new customers/clients become aware of you? Please list all applicable marketing or advertising channels and any thoughts on their value.What is the lifetime value of a customer/client?The total projected revenue for a single customer during their lifetimeWhat are the top 3 unique selling points (USPs) of your company?If you lose a customer/client to a competitor, what are the most common reasons?What is the most common reason why a customer/client will refer your company to others?Target MarketsPlease describe your primary, secondary and tertiary target markets. Primary TargetGenderAge RangeAnnual IncomeJob Title(s)EducationRelationship StatusPsychographics: In as much detail as possible, describe their interests/lifestyle. Secondary TargetGenderAge RangeAnnual IncomeJob Title(s)EducationRelationship StatusPsychographics: In as much detail as possible, describe their interests/lifestyle. Tertiary TargetDescribe the persona of your tertiary target (gender, education level, annual income, age range, etc.)Psychographics: In as much detail as possible, describe their interests/lifestyle.CAPTCHAEmailThis field is for validation purposes and should be left unchanged.