Naming and Brand Design Questionnaire Step 1 of 6 16% Name* First Last Email* Current Company Name Corporate Review Using the examples in the image above, please select the brand architecture that best represents your brand. Masterbrand Sub-Brand Endorser Brand Free Stranding Brands Hybrid Brand Please elaborate on any additional information regarding your current brand architecture or future corporate structure.What is your new brand's name? Do you need a new name for your new brand? Yes No Other What business is your company in?List five adjectives that best describe your company and please explain.New Brand Unique Selling Propositions (USPs)How do you want the new brand to be perceived by future customers/clients?Why should people care about your new brand?What are the top 3-5 strengths of the new brand?What problem does the new product/service brand solve for your customers/clients?What benefit does the new brand provide its customers that your competition cannot meet?What best demonstrates how the new product/service is unique? Competitive LandscapeCompetitor #1Who is the #1 competitor of the new brand? What are the #1 competitor's strengths?What are the #1 competitor's weaknesses?Competitor #2Who is the #2 competitor of the new brand? What are the #2 competitor's strengths?What are the #2 competitor's weaknesses?Competitor #3Who is the #3 competitor of the new brand? What are the #3 competitor's strengths?What are the #3 competitor's weaknesses? Primary Target DemographicsPlease provide the New Brand’s Primary Target:Gender Education Level Age Range 11 and younger 12-17 18-24 25-34 35-44 45-54 55-64 65+ Annual IncomeJob TitlesPsychographicsPersonality, lifestyle, interests, opinions, attitudes, beliefs, values, etc. BrandingWhat core values and attributes should your brand express?Regardless of industry, what 3 brands inspire you most and why?If the new brand were a car, what make and model would it be and why?What “key message” do you want the new mark to communicate for the company?Do you want the new brand design to symbolize the technology or embrace the human benefit?Do you have preferences or dislikes toward specific colors, marks, symbols, or fonts? General & Brand ArchitectureDoes a corporate style guide or brand architecture currently exist and do we need to follow it? Yes No Other If yes, please upload your corporate style guide and/or brand architecture here. Drop files here or Select files Max. file size: 100 MB. Will the new brand identity be integrated into a family of brands, or stand on its own? Yes No Other Do you have a tagline? Yes No Other Will there be a need for a tagline to appear with the new logo? Yes No Other Will you be filing for a trademark? Yes No Other Please provide a desired schedule for this project. Are there any mandatories for this branding project?
