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Naming and Brand Design Questionnaire
*
indicates fields that are required.
Name
*
First
Last
Email
*
Current Company Name
Corporate Review
Using the examples in the image above, please select the brand architecture that best represents your brand.
Masterbrand
Sub-Brand
Endorser Brand
Free Stranding Brands
Hybrid Brand
Please elaborate on any additional information regarding your current brand architecture or future corporate structure.
What is your new brand's name?
Do you need a new name for your new brand?
Yes
No
Other
What business is your company in?
List five adjectives that best describe your company and please explain.
New Brand Unique Selling Propositions (USPs)
How do you want the new brand to be perceived by future customers/clients?
Why should people care about your new brand?
What are the top 3-5 strengths of the new brand?
What problem does the new product/service brand solve for your customers/clients?
What benefit does the new brand provide its customers that your competition cannot meet?
What best demonstrates how the new product/service is unique?
Competitive Landscape
Competitor #1
Who is the #1 competitor of the new brand?
What are the #1 competitor's strengths?
What are the #1 competitor's weaknesses?
Competitor #2
Who is the #2 competitor of the new brand?
What are the #2 competitor's strengths?
What are the #2 competitor's weaknesses?
Competitor #3
Who is the #3 competitor of the new brand?
What are the #3 competitor's strengths?
What are the #3 competitor's weaknesses?
Primary Target Demographics
Please provide the New Brand’s Primary Target:
Gender
Education Level
Age Range
11 and younger
12-17
18-24
25-34
35-44
45-54
55-64
65+
Annual Income
Job Titles
Psychographics
Personality, lifestyle, interests, opinions, attitudes, beliefs, values, etc.
Branding
What core values and attributes should your brand express?
Regardless of industry, what 3 brands inspire you most and why?
If the new brand were a car, what make and model would it be and why?
What “key message” do you want the new mark to communicate for the company?
Do you want the new brand design to symbolize the technology or embrace the human benefit?
Do you have preferences or dislikes toward specific colors, marks, symbols, or fonts?
General & Brand Architecture
Does a corporate style guide or brand architecture currently exist and do we need to follow it?
Yes
No
Other
If yes, please upload your corporate style guide and/or brand architecture here.
Drop files here or
Select files
Max. file size: 50 MB.
Will the new brand identity be integrated into a family of brands, or stand on its own?
Yes
No
Other
Do you have a tagline?
Yes
No
Other
Will there be a need for a tagline to appear with the new logo?
Yes
No
Other
Will you be filing for a trademark?
Yes
No
Other
Please provide a desired schedule for this project.
Are there any mandatories for this branding project?
Phone
This field is for validation purposes and should be left unchanged.