Property Masters

A complete rebrand, creative strategy, new website and custom software was needed to grow market share in the competitive asset renovation space.

Role

  • Branding, Creative, & Advertising
  • Demand & Lead Generation
  • Marketing Strategy
  • Social Media Management
  • Website Design + eCommerce + Shopify & WooCommerce

Challenge

Property Masters has been a leader in the SFR renovation space for two decades but did not have a brand to support their quality services. They saw opportunities to expand their regional presence into more states but needed a way to get there. They turned to our team and our proprietary L7 Marketing Machine for the solution.

Insights

To grow in the asset renovation space, we would need to reposition Property Masters as more than just renovation experts with decades of experience. We needed to showcase their expertise in providing unique customized strategies and rare concierge-level service for each and every client they serve.

Solution

By applying our proprietary L7 Marketing Machine™, we worked with their leadership team to pinpoint and define their ideal positioning, target audience, service roadmap, and creative strategy that would set them apart from their competitors.

The Impact

We then took our findings and applied them across all digital and traditional touchpoints for unprecedented success.

48%

Improvement in Page Load Time

14%

Increase in Average Time on Page

Brand Update

Logo - before
Logo - after