Four Marketing Mistakes Startups Make and How to Avoid Them

Join Tom and Kate, along with this week's guest, Patrick Mahaffey, as they list the top Four Marketing Mistakes Startups Make and How to Avoid Them. Patrick, a former member of Seal Team One, has an impressive roster of launching successful startups and currently serves as Managing Director for Valens Resource Group, a San Francisco-based consultancy. He is obsessed with building powerful companies by implementing incredibly targeted sales and marketing strategies, with a little dose of sweat and passion. If you're currently working for or leading a startup, or have the next big product or service innovation growing in the back of your mind, you won't want to miss this.