Website Discovery Questionnaire

Your Company Name*

Name*

First Last

Email*

We'll send an email to this address with a unique URL so if you need to a take a break, your progress will be saves and you can continue at a later time.

Contact Info For Website

What are your hours/days of operation? Do you accept calls and/or respond outside of your hours of operation?

Company Email (for form submissions)

This email will receive an email notification with the lead's information after they complete a form on your website

Business Address

To display on Contact page and/or in footer

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Business Phone

To display on website

Website Goals

List up to three (3) goals your website can accomplish for your business. (i.e., generate more traffic, build brand awareness, Sell Products or Services, etc.)

What pains are you experiencing with your current site? Is there anything that is blocking users from completing your goals?

What are three actions you would like users to take on your website? (i.e. filling out a form, calling, social media shares, signing up to an email list, ebook downloads, etc)

Please list additional notes or requests that you feel will make the project a success (e.g. simplify backend updates, additional implementations, etc.)

List all functionalities, implementations, integrations that are necessary to the website's success (careers/job listings, e-learning portal, etc.)

List non-critical functionalities and/or implementations you would like included on the site (incentivized pop-ups, chat support, etc.)

Website Content

Will you be providing the copy content for your website? Or will you like L7 Creative to provide professionally copywriting services for this project?

Content can be one of the biggest hurdles for most clients, and it’s best to get started on it right away. We’re happy to help, but no one understands your business better than you do.

Yes, I will provide all of the final website copy

No, I would like assistance from L7 Creative for copywriting

Will you be providing the image assets for your website? Or will you like L7 Creative to provide professionally photography services or stock images for this project?

Yes, I will provide all of the image assets

No, I would like assistance from L7 Creative for images

Do you have any thoughts on how you would structure your web site’s information in order to create a systemic, structural, and orderly experience for the user?

Parent Pages are the main navigation pages on your website. On L7 Advertising, for example, we have 6 Parent Pages. Home, About, Services, Results, Blog, and Contact are considered parent pages

Child Pages are the secondary pages nestled underneath Parent Pages. On L7 Advertising, for example, we have 4 Child Pages, under the Parent Page, "Services". PPC, social media, seo and marketing automation are considered child pages

What "Parent Pages" are mandatory for launch?

What "Child Pages" or sub-level pages are mandatory for launch?

Are there any additional pages you would like to add later down the line (post completion of this project)?

Do you offer any incentives or promotions? E.g. free quotes, 10% off the 1st purchase, after hours support, free white papers, etc…

Search Engine Marketing

What phrases would people use to search for your business? What are those ideal key words or phrases that drive business?

What geographic areas do you want to target?

What services do you offer, and are there any industry terms people use when searching for your products and/or services?

Are there any descriptive terms or words that are unique to your industry? Any words that are mandatory in your advertising?

Brand Attributes

The goal here is to identify how your company wants to be perceived.

In two sentences or less please describe what business you are in.

What is your positioning statement?

A brand’s positioning provides a unique point of differentiation - a reason to choose your company over the competition. This is increasingly important in today’s commoditized marketplace.

Describe your company's culture.

Describe your brand's voice.

Describe the feelings your brand evokes.

If your brand were a celebrity, which celebrity would it be and why?

Competitors

List your 3 top competitors.

Competitor #1

Tell us Competitor #1's Name

Competitor #1's URL

What do you like about competitor #1's site?

What do you dislike about competitor #1's site?

Competitor #2

Tell us Competitor #2's Name

Competitor #2's URL

What do you like about competitor #2's site?

What do you dislike about competitor #2's site?

Competitor #3

Tell us Competitor #3's Name

Competitor #3's URL

What do you like about competitor #3's site?

What do you dislike about competitor #3's site?

List a few other websites you admire (not necessary to be a competitor or even in your industry). Include the URLs and describe exactly what you like about them (mood, navigation, colors, images, structure, specific pages, etc.)

What is your Unique Selling Proposition (USP)? How do you differentiate yourself from competitors?

Primary Target Audience

Age - Primary

Age

Gender - Primary

Gender

Ethnicity - Primary

Ethnicity

Family Status - Primary

Family Status (e.g. single, married with children, divorced, widowed, etc.)

Education - Primary

Education

Job Occupation - Primary

Job Occupation

Income Level - Primary

Income Level

Geographic Location - Primary

Geographic Location

Technological context for engaging with the brand - Primary

Technological context for engaging with the brand

Interests - Primary

Interests

Motivations - Primary

Motivations

Pain Points - Primary

Pain Points

Other -primary

Other information about your primary target you'd like to share

Secondary Target Audience

Age - Secondary

Age

Gender - Secondary

Gender

Ethnicity - Secondary

Ethnicity

Family Status - Secondary

Family Status (e.g. single, married with children, divorced, widowed, etc.)

Education - Secondary

Education

Job Occupation - Secondary

Job Occupation

Income Level - Secondary

Income Level

Work Experience - Secondary

Work Experience

Geographic Location - Secondary

Geographic Location

Technological context for engaging with the brand - Secondary

Technological context for engaging with the brand

Interests - Secondary

Interests

Motivations - Secondary

Motivations

Pain Points - Secondary

Pain Points

Other - secondary

Other information about your secondary target you'd like to share

Phone

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