Bracco
Challenge
Bracco, a global leader in life sciences, was ready to introduce their new cell therapy technology called Bubblegen™ to the market. As a brand-new product, it had no name recognition, no visual identity, and no online presence. Bracco needed to build awareness among researchers, educate them on a new innovative technology, and convert interest into program sign-ups.
Solution
We built the Bubblegen™ brand from the ground up. We started with the brand identity, including the logo and a brand standards guide. Next we created the marketing materials and a web presence designed to educate and convert.
Brand Identity & Marketing Collateral
Bubblgen™ ‘s microbubble technology is a new alternative to traditional technologies and needed a distinctive identity that conveyed its core technology. We created a custom logotype that paired with the bubble mark and designed the brand standards guide for this new brand. We also created a custom brochure designed to explain the technology to their specific scientific audience and keep the conversation going after a first meeting.
Trade Show
To support the launch of Bubblegen™ at the global ISCT conference, we designed booth graphics that stood out on the trade show floor and a post-show email strategy that resulted in a packed booth and buzz around the new cell therapy technology.
Building an Online Presence that Educates and Converts
Our team approached creating Bracco’s new Cell Therapy division of the website with two goals: provide an effortless user experience to learn about Bubblegen™ technology and make it easy to sign up for their research kits. We wrote copy, created infographics and architected the flow through pages that positioned Bubblegen™ as a new and innovative alternative to traditional technologies of cell therapy research. From the landing page to the product pages, we provided the right information at the right time to convert researchers into customers.
The Impact
Our efforts exceeded the program launch’s sign-up goal by 233%, turning a new technology into an in-demand one.
Above the Program's Launch Sign-up Goal