Comfort Vision
Challenge
Comfort Vision introduced revolutionary eye care technology with their new line of daily-wear contact lenses but lacked an established brand identity, cohesive packaging, and a compelling online presence to effectively connect with today's discerning consumers.
Solution
Leveraging our proprietary Brand Blueprint™, we meticulously crafted Comfort Vision’s brand foundation—clarifying its unique market position, visual identity, and compelling value proposition. From this strategic foundation, we built a versatile, scalable packaging system, optimized for seamless expansion as new products enter the market.
Brand Identity
Flexible Packaging System, Unmistakable Shelf Appeal
We developed a versatile packaging design system tailored specifically for Comfort Vision’s product lines. The approach ensured brand consistency and standout visibility on store shelves, while remaining adaptable for easy future product additions.
Crafting a Revolutionary Digital Presence
To amplify brand awareness and educate consumers, we designed and launched an engaging microsite showcasing Comfort Vision’s revolutionary contact lens technology. Through clear, compelling messaging and a streamlined, user-centric digital experience, we effectively communicated product differentiators and benefits.
Connecting Through Lifestyle Messaging
Collaborating closely with the Comfort Vision team, we developed targeted marketing and sales collateral. Our approach highlighted the lenses’ key features through a relatable lifestyle narrative, strategically resonating with Comfort Vision’s core consumer demographics.
