Making a name for yourself in the highly competitive molecular biology industry isn't easy, that's why Gen-Probe came to L7 Creative for creative strategy and advertising that would make an impact on the global scale.
Gen-Probe was revolutionizing the molecular diagnostics industry and needed to position itself against major competition spending millions in advertising. They came to L7 Creative to refresh their brand, strengthen their message and broaden their reach within the international Molecular Diagnostics and health industries.
We developed a clear, defined message and look for all of Gen-Probe’s marketing efforts including print ads, product packaging, promotional products and collateral for special events, trade shows and conferences. The campaign was implemented internationally to address the industry developments, particularly throughout North America, Europe and Asia.
With L7’s assistance, Gen-Probe has grown to become an internationally acclaimed, award-winning leader in the development and manufacturing of Molecular Diagnostics. With this push, Gen-Probe was eventually acquired by Hologic for $3.8 billion.
Aqcuistion of Gen-Probe by Hologic