Amplitude + Attitude. We turned it up to 11.
iHome was one of the first companies to acquire docking licenses from Apple®. But the marketplace quickly exploded with iPod docking devices, and soon iHome desperately sought differentiation — and major marketing muscle. So they called in the branding posse at L7 Creative.
We organized a workshop to better understand iHome’s challenges. That spawned breakthrough strategies that led to daring national advertising campaigns for the launch of iP1 and iA5 products, and award-winning television spots for the iP1 launch.
Amazing. We’re talking award-winning television spots for the iP1 launch, and one of the most successful product launches in iHome history.