MiBA
Challenge
MiBA needed early traction to establish their brand in a highly competitive space.
Solution
Using our proprietary L7 Marketing Machine™, we partnered with MiBA’s key stakeholders to establish their positioning and creative strategy that would set them apart from their competitors.
L7 Brand Blueprint Workshop
Defining MiBA’s Position as the Authority in Oncology Data
Through a collaborative, full-day L7 Brand Blueprint Workshop, we aligned MiBA’s leadership around a clear, differentiated market position rooted in the speed, accuracy, and quality of their data. By translating complex capabilities into focused messaging and actionable strategy, we established MiBA as a credible leader in oncology insights. We equipped their team with the clarity and direction needed to stand apart against their competitors.
Bringing MiBA’s Mission to Life
Creative & Trade Show Strategy
The IMAGINE creative establishes MiBA as a biotech analytics powerhouse, poised to outpace cancer through innovative DataTech and insights. The patient’s triumphant pose reinforces our message and the impact MiBA has on patient care. The concept was carried across all mediums and platforms to produce an integrated brand strategy.
WEBSITE
Re-designing the Website Puts MiBA’s Data Advantage Front and Center
Our team re-designed the MiBA website with a focus on what makes the company stand out in the oncology space – harnessing superior data to fuel innovation and improve patient care for pharmaceutical companies and clinicians. The new design focused on highlighting MiBA’s data network and the products that enable more informed decision-making and better outcomes across oncology. We also implemented SEO best practices throughout the site to improve Google and AI search engine ranking and site performance, and built out their resources library and blog to attract visitors with targeted content marketing.
Growing MiBA's LinkedIn Presence from the Ground Up
With a clearly defined brand and creative strategy in place, we turned our focus to building MiBA’s LinkedIn presence in a highly specialized and competitive industry. We developed a content strategy tailored to MiBA’s core audiences, including pharma, biotech, providers, and payors, producing content that spoke directly to each segment’s needs. From oncology awareness campaigns to partnership announcements and conference promotions, every post was crafted to position MiBA as a credible thought leader in oncology analytics. The result was a growth of over 1,000 LinkedIn followers.
