Neuvana
Challenge
Neuvana needed to increase SEO ranking and social media brand awareness in time to launch their new product, Xen. Our team believed in Neuvana’s mission: improve lives through neuroscience and increase overall wellness – calmness, balance, and rejuvenation. We created a customized strategy to get their product in the hands of consumers, build brand credibility, and better communicate the value of Xen.
Solution
We partnered with Neuvana to elevate their digital presence through a hybrid WordPress–Shopify website redesign featuring optimized imagery, copy, and site performance. Our SEO strategy included Google My Business setup, keyword-driven blogs, and ongoing monitoring to boost visibility. Pre-launch efforts built anticipation with “how-to” videos and social content. Post-launch, we implemented a data-driven social media and influencer campaign, monthly promotions, and targeted email marketing to grow Neuvana’s audience, awareness, and sales.
Building Awareness for the New Product Launch
Our customized solution for Neuvana began with a complete revamp of their website, combining the flexibility of WordPress with the e-commerce power of Shopify. We refreshed the website with updated imagery and copy, optimized speed for both desktop and mobile users, and added new pages to improve navigation and overall user experience. The result was a modern, high-performing website designed to engage visitors and drive conversions.
To ensure Neuvana’s new website reached its audience, we implemented a comprehensive SEO strategy. This included optimizing on-page elements, creating and managing their Google My Business account, and producing keyword-rich blogs to strengthen inbound linking and improve search visibility. We also distributed press releases and syndicated news stories to expand brand awareness, while continuously monitoring performance to refine and evolve the SEO strategy over time.
Post Launch Social Media Strategy
Post-launch, we created a social media campaign that focused specifically on increasing brand awareness. and by constantly monitoring analytics and hashtags, we learned more about neuvana’s audience, specifically what attracted them to the brand and xen product. this allows us to create social promotions, monthly giveaway contests, utilize an influencer campaign to increase followers and sales, and craft an email marketing strategy.
The Results
Our comprehensive marketing strategy brought together every element Neuvana needed to attract and engage the right audience for a successful product launch.
- Improved website user experience
- SEO strategy that boosted brand visibility
- Content to drive traffic and build authority
- New product and lifestyle photography
- Landing page and email lead nuturing programs