Joe Square’s Top 10: August Edition

L7 Creative’s unscientific metric of everything from culture to creative trends, using our keen agency savvy. It’s meant to entertain, keep you in the know, and raise your cool factor.

Viral: Unwelcome Visitors at HBO

It started in late July, when hackers held a $6 million dollar ransom for unaired HBO scripts, episodes, and other confidential information. On August 16th, the hacking continued when hacking group OurMine invaded HBO’s social media accounts with posts stating, “we are just testing your security”. HBO was able to regain control over their accounts and scrub the posts.

Fashion: Ivanka Clothing Bargains

Looking for the latest in the Ivanka Trump clothing line? Try your local Goodwill. Not only have Nordstrom and Neiman Marcus stopped carrying her line, but clothing resale site reported a 223% increase in Ivanka listings since this time last year.

Tech: Reddit Video

As of August 17th, Reddit users can now upload their video clips directly to the platform, instead of having to post a link or embeds. Reddit no longer relies on third party sites and has the ability to host their own video content. This new feature not only improves user experience, but is sure to attract a handful of eager advertisers hoping to reach their 48 million visitors.

Celebrities: Anna Faris & Chris Pratt Split

After an eight year marriage, Anna Faris and Chris Pratt surprised fans by calling their marriage quits. Both known for their comedic roles – Chris Pratt in Guardians of the Galaxy and Parks and Rec and Anna Faris in Scary Movie and The House Bunny – this humorous duo will be missed.

Entertainment: Bachelor in Paradise Scandal

Amidst a sexual assault allegation, a potential lawsuit, and an entire production shut down, audiences had little expectation for the reality show Bachelor in Paradise to air their 4th season. Much to everyone’s surprise, and despite the controversy surrounding the events, Season 4 aired August 14th, and it’s sure to raise some eyebrows.

Events: The Art Show For Dogs

Dogumenta, an interactive art show for dogs, was on display earlier this month in Lower Manhattan. “Curated” by rescue dog, Rocky, the collection included dog treat pyramids, velvet couches, a pool of water, and a faux lawn to pee on.

Advertising: Calling All Cheetos Lovers

Cheetos recently opened a pop-up restaurant called The Spotted Cheetah in Tribeca, New York. And you guessed right… the menu features all things Cheetos. Masterminded by Chef Anne Burrell, the menu offers Cheetos-encrusted meatballs, tacos, cheesecake, and more. With the restaurant being open for only three days in August and with 1,000 people on the waiting list, there are bound to be some disappointed Cheetos lovers.

Web Trends: Bitcoin’s Surging Value

The cryptocurrency, Bitcoin, continues to skyrocket in value reaching a market value of nearly $74 billion this month. What’s in store for the future of these digital currencies? Experts predict that Bitcoin is a bubble that will burst, while others predict it is here to stay.

Artists: Record-Breaking Song

With over 3 billion views, Luis Fonsi and Daddy Yankee’s song “Despacito” has officially become the most watched YouTube video of all time. And as if that wasn’t impressive enough, Justin Bieber’s remixed version of song, “Despacito” has been No. 1 on Billboard’s Hot 100 chart for the past 14 weeks. This remix is on track to beat the all-time record of 16 weeks (1995’s “One Sweet Day,” by Mariah Carey & Boyz II Men). This song is breaking records rapidito.

Fitness & Health: Alternative Stress Management

Manhattan’s Wrecking Club provides a refreshing new development in the world of stress management. You pay a fee, wield a bat or crowbar, and smash dishes, furniture, electronics, and more. Be warned, though: breaking a TV is a lot harder than it looks.


By: Christina Gineris and Catherine Sinow