Joe Square’s Top 10: July Edition

L7 Creative’s unscientific metric of everything from culture to creative trends, using our keen agency savvy. It’s meant to entertain, keep you in the know, and raise your cool factor.

Tech: Your Electric Car Has Arrived
Remember that $1,000 deposit you put down for a Tesla pre-order last year? Well, the day has almost come; Elon Musk tweeted an image of the first production model of the Tesla Model 3 on July 8th. The model officially goes on sales this month and is targeted towards the mass market. It’s the lowest priced Tesla yet, at $35,000.

Viral: Amelia Earhart Closure
Amelia Earhart’s disappearance was perhaps one of the most daunting unsolved mysteries of all time. Airing earlier this month, a History Channel documentary, Amelia Earhart: The Lost Evidence, revealed new evidence (a puzzling photo) that may provide some closure to this case.

Memes: ‘Murica Day
With Independence Day earlier this month, there was no shortage of patriotism-inspired memes. If you didn’t have a chance to look at them on the 4th, it’s not too late to check them out now.

Entertainment: Winter is Here
The long and awaited Season 7 of Game of Thrones will finally air this month, on July 16th. With Season 6’s Finale leaving audiences on the edge of their seats, it has felt like a lifetime waiting for the next season. This season only includes a meager seven episodes. Thus, our expectations for each episode is high!

Fashion: Viral Free Swimsuit
Back in May, an Instagram post went viral when thousands of people reposted a picture of a red bathing suit. Why? A company started a giveaway promotion that asked participants to repost the picture of the red bathing suit to get one for free. And finally, after rumors of the promotion being a scam, people are beginning to receive their free bathing suits.

Celebrities: Cringeworthy Vintage Tees
If you haven’t already heard, Kendall + Kylie’s cringeworthy vintage tees are still receiving a tremendous amount of backlash, and for good cause. As if there weren’t enough selfies floating around the internet of their faces already, the sisters had the audacity to superimpose their faces over these iconic artists and bands. Now, a handful of bands are taking it upon themselves to show the girls a taste of their own medicine. One of them being Arcade Fire, who created a knock-off version featuring Kendall’s face screen printed over their latests album’s logo.

Artists: Lust for Life
Over the past few months, Lana Del Rey fans have been getting antsy as she has teased with song previews and revealed artist collaborations that will be included in her new album. But wait no longer (okay maybe a little longer)! Lana Del Rey’s fifth album is out on July 21st and incorporates new, more optimistic themes compared to her previous work.

Advertising: Snapchat Paperclip
Snapchat has made it notoriously difficult for companies to successfully advertise on their platform. In an attempt to improve this issue, Snapchat launched their Paperclip feature in early July. This feature allows users to attach a hyperlink to their snap and opens the door to huge opportunities for advertising on the platform.

Web Trends: Net Neutrality ‘Day of Action’
The FCC’s plan to remove net neutrality has caused quite the stir amongst internet companies. On July 12th, several companies will take a stand to defend net neutrality. Amazon, Facebook, Netflix, and Google are just a few of the companies that are participating in this day in opposition to the FCC’s plan to remove net neutrality protections.

Fitness & Health: Floating Yoga
There are many different types of yoga – from hot yoga, to Hatha, Vinyasa, to Restorative yoga, the list goes on. Stay out of the heat this summer and try “Floating Yoga”. This yoga style is practiced on floatie pads in a pool. And if you “accidentally” fall in? It’s totally okay.


By: Christina Gineris