If your brick and mortar store or ecommerce site needs an upgrade, it can be overwhelming to identify what needs to change.  A skilled web design team can elevate your basic website into a secure, attractive and effective online retailer.

As experts in ecommerce web design San Diego, clients often ask which elements they should include in their website. The answer varies depending on your audience and the products you sell. However, we have identified five key elements that any ecommerce brand website should include.

1. Security and Safety Features

Your customers entrust their personal and financial information to you. Don’t let them down! A secure ecommerce website helps ensure your business and your customers stay safe while conducting transactions. This is also one of the most important considerations when hiring a developer or designer.

A few features that contribute to a secure site include:

  • A valid SSL certificate: According to Google, an SSL certificate encodes data for both parties privacy and security. A valid SSL certificate can even be a ranking signal.
  • Two-factor authentication: Two-factor authentication makes it harder for hackers to break in with only a stolen password.
  • A firewall: A strong firewall blocks much of the malicious traffic by forming a “wall” between networks.
  • A clear privacy policy statement: Keep your customers informed.

2. Responsive Mobile-Friendly

Today’s customers use their phone as much as their computers to research products and shop online. According to Google, 58% of smartphone users admitted they look more favorable on brands with a mobile responsive website or mobile app. Mobile shopping and ecommerce will continue to increase its importance in consumers’ daily life.

To learn about a few fundamental principles of Responsive Web Design, visit our article on the subject. If your website isn’t mobile friendly and responsive, you are missing out on many customer leads.

3. Social Proof and Reviews

Your potential customer wants to know they can trust you with their business and they won’t be disappointed in the product. Social proof like consumer reviews, testimonials, mainstream media mentions all contribute to consumer trust and credibility. If you have a new business or new ecommerce site, implement a feature to collect customer reviews early on. Ask your website designer to incorporate a user-friendly customer review feature.

4. Landing Pages Linking Promotions and Products

An attractive promotion can bring your future customers to your website. However, if they click through and then struggle to find the details, they leave nearly as quickly as they arrived. By creating attractive and persuasive landing pages for each promotion and product, you increase your chances of closing the deal.

5. User-Friendly Navigation

Today’s consumers expect a friendly user experience and easy navigation. If it is easy for consumers to find what they want, they are likely to stay on your site longer and return. Some elements of friendly navigation may include:

  • An intuitive and accurate search function
  • A clear navigation menu at the top of the page
  • Clean design incorporating navigational elements
  • An intuitive site structure and hierarchy reflected in bread crumb style file paths.
  • Recommendations for other products, like “customers who bought this also were interested in…”

When it comes to your business, one size does not fit all. A San Diego website design agency like ours will create a sign custom made for your business. Contact us to get started on your website redesign to convert leads into revenue.