We’ve built our agency by building brands in hyper-competitive markets. So how do we do it? Our Square Method where we Listen, Conceive, Articulate, Strategize, Plan, and Integrate. It’s a proven process that’s unique from agencies in San Diego and has produced creative that has won numerous awards for our clients. It’s what drives us to craft custom creative that represents your brand accurately and authentically.
Branding & Creative
Let our experts guide you through important decisions in Brand Architecture, Brand Blueprints & Brand Plans.
We're skilled in Brand Identity, Naming, Taglines, Icon Systems, Messaging, Brand Standards Guides, Packaging, Print Collateral Design & Environmental Design.
We Create Custom Campaigns, Branded Entertainment, Brand Stories, Video Production & Photography.
The Square Method
Our Creative Process
We begin with a critical thinking stage to generate the big ideas. We ask questions … and then we listen. We conduct research and then retreat to our creative lab with our data analysts, software developers, and creative minds. At this stage we brainstorm countless ideas, because it’s not just one, but the culmination of many, that lead us to the winning concept.
With our strategy in place, it’s time to craft the tangible assets that will help you to achieve your goals – not based on hypothesis, but on more than a decade of brand building experience and solid data. We use our proprietary work process to execute only the most compelling strategies and you will always receive research-based rationale that justifies them.
In this phase we build working prototypes with the green light to design, code, and test. And when all elements have been QA’d, we deploy, produce, and hit the ground running. Of course, launching the new campaign is not the end, but only the beginning.
What we’ve created won’t mean a thing unless we analyze the success of our work and report results and new ideas to keep pace with an evolving marketplace. Everything we create and every campaign we put into play is continuously measured, improved and leveraged to gain mind share, and achieve market dominance.