We’ve built our agency by building brands in hyper-competitive markets. So how do we do it? Our Square Method where we Listen, Conceive, Articulate, Strategize, Plan, and Integrate. It’s a proven process that has produced creative that has won numerous awards for our clients. It’s what drives us to craft custom creative that represents your brand accurately and authentically.

Capabilities

Branding & Creative

Brand Strategy

Let our experts guide you through important decisions in Brand Architecture, Brand Blueprints & Brand Plans.

Creative Strategy

We're skilled in Brand Identity, Naming, Taglines, Icon Systems, Messaging, Brand Standards Guides, Packaging, Print Collateral Design & Environmental Design.

Advertising

We Create Custom Campaigns, Branded Entertainment, Brand Stories, Video Production & Photography.

The Square Method

Our Creative Process

Mind

We begin with a critical thinking stage to generate the big ideas. We ask questions … and then we listen. We conduct research and then retreat to our creative lab with our data analysts, software developers, and creative minds. At this stage we brainstorm countless ideas, because it’s not just one, but the culmination of many, that lead us to the winning concept.

Matter

With our strategy in place, it’s time to craft the tangible assets that will help you to achieve your goals – not based on hypothesis, but on more than a decade of brand building experience and solid data. We use our proprietary work process to execute only the most compelling strategies and you will always receive research-based rationale that justifies them.

Motion

In this phase we build working prototypes with the green light to design, code, and test. And when all elements have been QA’d, we deploy, produce, and hit the ground running. Of course, launching the new campaign is not the end, but only the beginning.

Measure

What we’ve created won’t mean a thing unless we analyze the success of our work and report results and new ideas to keep pace with an evolving marketplace. Everything we create and every campaign we put into play is continuously measured, improved and leveraged to gain mind share, and achieve market dominance.

A Few of Our Creative & Branding Projects

Case Study

Wedgewood Weddings

We updated Wedgewood Weddings logo and taglines to convey the uniqueness of their positioning and formed the foundation of a powerful brand. Starting with their logo mark, we combined the most representative element in a wedding: the ring and locked the Wedgewood Weddings “W’s” in an elegant and contemporary design. We then created a brand standards, tagline, and an impactful business system to communicate Wedgewood Weddings’ new corporate Identity.

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Case Study

Eisenhower Health

The #LiveWorkPlayProsper campaign was strategic on many levels. The message portrayed the all-encompassing benefits of working for Eisenhower Medical Center and its modularity made it portable across all media and tactics. The campaign accurately illustrated the unique journey that a career with Eisenhower entails; that it’s more than a paycheck – it’s a lifestyle. We implemented a game-plan that included blog posts, social media posts, employer branding video and social media campaigns – all intended to keep Eisenhower’s recruitment voice active and relevant.

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