The Role of Brand Values in Positioning: Building Trust and Loyalty
Leverage brand values to build trust, strengthen loyalty, and align messaging with what matters most to your audience.
Brand Marketing Insights
Uncover strategies to build, grow, and protect your brand. From storytelling and visual identity to customer loyalty and positioning, we cover the essentials of brand marketing that help companies differentiate and connect with their audiences across platforms.
Unleashing Imagination: Exploring the Unreal World of Barbie Collaborations
The 1987 film Barbie and the Rockers propelled the Barbie doll’s popularity, introducing new characters and expanding the Barbie universe beyond its 1959 launch.
Harnessing User-Generated Content: Building Authenticity in Digital Campaigns
Tired of blending in with the marketing noise? Let user-generated content (UGC) help you stand out and build real connections. We’ll show you how to turn your audience into your biggest fans!
Mobile Video Ads: How to Format them for Every Demographic
Mobile video ads just leveled up—again. With 4.66 billion users online, marketers can’t afford to sit this one out. Complexity? Sure. Worth it? Absolutely.
Season 01 / Episode: 13
Five Signs your Brand Needs a Repositioning PART TWO
Brand feeling a little off? It might be time for a glow-up. Tune in as Tom and Kate spill the secrets to spotting when it’s time to reposition and refresh.
Season 01 / Episode: 12
Five Signs your Brand Needs a Repositioning PART ONE
Sales slumping? Wrong crowd? Market too noisy? It might be time for a brand shake-up. Tom and Kate drop the signs and solutions in this two-part repositioning masterclass!
The Pros and Cons of Entering a Brand Partnership
Two brands, one big win! Brand partnerships can boost exposure and open new doors—just make sure you’re teaming up for the right reasons (and not just for the vibes).
How to be the Most Creative Person in the Room
Creative burnout? You’re not alone. With social media flooding feeds nonstop, standing out feels impossible but stay inspired, collaborate, and you’ll be the brightest spark in the room!
Season 01 / Episode: 06
Have you Protected your Brand Yet?
Is your brand fully protected? If you're a marketer or business owner and have named your brand, registered your URL, or designed your logo, but can't answer this question, then...
Season 01 / Episode: 02
Does Technology Change Brands OR Do Brands Change Technology?!
Episode 2 of Adapt and Thrives welcomes Tom and Kate’s very first guest, L7 Creative’s CTO and technological mastermind, Erik Ljung. Join this trio as they discuss and debate if technology changes brands or if brands change technology. Which side will you be on?!
Difference Between Your Vision and Positioning Statement
We’ve covered marketing strategies to increase brand awareness and explained the importance in gaining customer loyalty. Without effective branding, your ads can be forgotten just as quickly as they appeared....
Content Marketing Strategies to Raise Brand Awareness
Content marketing may seem self-explanatory, but gets more complex when you discover all that it encompasses. In simpler terms, it means using content to market your brand. To get specific,...
4 Tips To Strengthening Your Brand Awareness
"Brand awareness" is a term you'll hear a lot when it comes to discussing marketing strategy. It's pretty straightforward - how well does the public know your brand? It is...
Brand Strategy & How to Get Started
New and established businesses alike pursue effective branding to represent their products and services effectively. A recognizable brand is a loved one, and an impactful brand strategy can be one...
Why Your Brand is the Most Important Part of Your Business
It used to be that in order to have a brand, all you needed was a sign, slogan, or logo. As more and more businesses enter the market, it becomes...
How to Make Your Ad Creative Stand Out Among the Competition
Just like your products, your advertising has to compete to be seen or heard. With strategic placement and analysis of the campaign metrics, you have the means to engage your...
4 Elements For an Effective Employer Branding Campaign
Learn about the elements for an effective employer branding campaign to attract the top candidates & employees who will help your business grow.
How to Perform a Brand Assessment
A brand assessment questionnaire is an excellent tool to uncover your brand’s positioning and make necessary changes to an ever-changing marketplace.
8 Cost Effective Marketing Strategies to Grow Your Brand
To grow your brand, it’s critical to identify marketing strategies that are affordable but will also increase your ROI. Check out these 8 strategies.
Digital Brand Engagement in 2020
To stay on the forefront of technological change, there are a few Digital Brand Engagement principles you should incorporate into your marketing playbook.