Organic Social Media: The Secret Weapon in Health Tech and Life Science Marketing
Learn how organic social media helps health tech and life science brands build trust, engage key audiences, and stand out on LinkedIn.
Social Media Marketing Ideas & Trends
Explore the power of social platforms and influencer partnerships. Learn how brands use Instagram, TikTok, LinkedIn, and more to engage audiences, boost brand visibility, and drive conversions through authentic, strategic content.
Season 03 / Episode: 02
How Biotech & Healthcare Brands Can Win on Social
In this podcast, we share how biotech and healthcare companies can win on social by humanizing their brand, engaging audiences, and keeping compliance teams happy.
How to Boost Social Media Engagement in 2025: Strategies That Actually Work
Social media engagement is evolving, not disappearing. Learn how to rise above shrinking reach with short-form video, social SEO, and authentic content strategies that drive results in 2025.
Season 03 / Episode: 01
How Brands Can Win the Battle to Stand Out on Social
In this episode, L7 Creative’s Tom (CEO & Director of Brand Strategy) and Caroline (Social Media Manager) explore how brands can fight and win the battle to stand out in today’s crowded social media landscape.
Season 02 / Episode: 01
Everything you Wanted to Know About TikTok but Were Afraid to Ask
Thinking about TikTok? We’ve got the tea. Tune in to our podcast for everything you were too afraid to ask—but definitely need to know.
Influencer Marketing Trends in 2023
Influencer marketing isn’t just a trend it’s a power move. With 75% of marketers on board, it’s time to team up, show up, and sell more.
Boosting Instagram Engagement in 2022
Instagram’s been the social media MVP for 13 years where influencers were born and everyone from teens to grandparents hang out. But with TikTok rising, can Insta keep its crown?
Five Ways to Generate Leads with Social Listening
Social listening isn’t new it just got a digital upgrade. From old-school surveys to scrolling social feeds, it’s all about tuning in to what your audience is really saying.
How to Use Social Listening to Track and Manage Brand Sentiment
Think you know your audience? Time to double check with social listening the secret sauce to tracking trends, feelings, and what your buyers really think about your brand.
Season 01 / Episode: 05
Part TWO of The OG on IG, Everything you Want to Know About Instagram Marketing
PART TWO of THE OG ON IG. Tom and Kate continue to share key strategies, algorithm updates, insider tips, and more around INSTAGRAM MARKETING. If you haven't listened to part...
Season 01 / Episode: 04
The OG on IG, Everything you Want to Know About Instagram Marketing
KATE'S FAVORITE EPISODE YET. Are you using Instagram to its fullest potential? Do you know what the algorithm considers when showing content on the explore page? Did you know that...
A Beginner's Guide to Influencer Marketing in 2021
Influencer marketing can be a valuable tool for your brand when done correctly. Users value authenticity and transparency rather than gimmicky posts that look cookie-cutter. It's important to tap into your...
The Ups & Downs of Using Social Media Influencers in Marketing
Social media influencers are those who have power over their followers when it comes to purchase decisions because of their authority – whether real or perceived – and knowledge, relationship, and power. Their positive effect on marketing campaigns has been proven time and time again.
How Facebook Became Your Mom's Playground...
As the younger set has jumped off Facebook in favor of Snapchat and The Gram, many middle aged folks have decided that it’s too political or too much of a time-suck. The one person who has remained? That’s right. Your mom.
Roxy The Lost Dog Goes Social
You see a dog running around loose in your neighborhood. You: A) Stop and try to wrangle him. B) Pretend you don’t see the dog (hey, you’re in a rush). C) Roll down the window and applaud those who are trying to wrangle him.