
The Role of Brand Values in Positioning: Building Trust and Loyalty
Leverage brand values to build trust, strengthen loyalty, and align messaging with what matters most to your audience.
Uncover strategies to build, grow, and protect your brand. From storytelling and visual identity to customer loyalty and positioning, we cover the essentials of brand marketing that help companies differentiate and connect with their audiences across platforms.
Leverage brand values to build trust, strengthen loyalty, and align messaging with what matters most to your audience.
The 1987 film Barbie and the Rockers propelled the Barbie doll’s popularity, introducing new characters and expanding the Barbie universe beyond its 1959 launch.
Tired of blending in with the marketing noise? Let user-generated content (UGC) help you stand out and build real connections. We’ll show you how to turn your audience into your biggest fans!
Mobile video ads just leveled up—again. With 4.66 billion users online, marketers can’t afford to sit this one out. Complexity? Sure. Worth it? Absolutely.
Brand feeling a little off? It might be time for a glow-up. Tune in as Tom and Kate spill the secrets to spotting when it’s time to reposition and refresh.
Sales slumping? Wrong crowd? Market too noisy? It might be time for a brand shake-up. Tom and Kate drop the signs and solutions in this two-part repositioning masterclass!
Two brands, one big win! Brand partnerships can boost exposure and open new doors—just make sure you’re teaming up for the right reasons (and not just for the vibes).
Creative burnout? You’re not alone. With social media flooding feeds nonstop, standing out feels impossible but stay inspired, collaborate, and you’ll be the brightest spark in the room!
Is your brand fully protected? If you're a marketer or business owner and have named your brand, registered your URL, or designed your logo, but can't answer this question, then...
Episode 2 of Adapt and Thrives welcomes Tom and Kate’s very first guest, L7 Creative’s CTO and technological mastermind, Erik Ljung. Join this trio as they discuss and debate if technology changes brands or if brands change technology. Which side will you be on?!
We’ve covered marketing strategies to increase brand awareness and explained the importance in gaining customer loyalty. Without effective branding, your ads can be forgotten just as quickly as they appeared....
Content marketing may seem self-explanatory, but gets more complex when you discover all that it encompasses. In simpler terms, it means using content to market your brand. To get specific,...
"Brand awareness" is a term you'll hear a lot when it comes to discussing marketing strategy. It's pretty straightforward - how well does the public know your brand? It is...
New and established businesses alike pursue effective branding to represent their products and services effectively. A recognizable brand is a loved one, and an impactful brand strategy can be one...
It used to be that in order to have a brand, all you needed was a sign, slogan, or logo. As more and more businesses enter the market, it becomes...
Just like your products, your advertising has to compete to be seen or heard. With strategic placement and analysis of the campaign metrics, you have the means to engage your...
Learn about the elements for an effective employer branding campaign to attract the top candidates & employees who will help your business grow.
A brand assessment questionnaire is an excellent tool to uncover your brand’s positioning and make necessary changes to an ever-changing marketplace.
To grow your brand, it’s critical to identify marketing strategies that are affordable but will also increase your ROI. Check out these 8 strategies.
To stay on the forefront of technological change, there are a few Digital Brand Engagement principles you should incorporate into your marketing playbook.