Artificial intelligence isn't just a buzzword—it's becoming the defining factor separating industry leaders from the competition. The gap between AI's potential and its current utilization in pharma marketing represents both...
In today's rapidly evolving biotech landscape, industry conferences remain crucial networking and business development hubs, with in-person events making a strong comeback in 2025. For life sciences marketing professionals, conferences...
Discover how innovative content marketing strategies help life sciences brands thrive in 2025, with expert insights and actionable tips to elevate biotech marketing results across the evolving healthcare landscape.
In the final part of our L7 Marketing Machine™ series, Tom and Theresa discuss the Calibrate & Refuel Phase, where our team uses cutting-edge A.I., monitoring tools, and analytics to...
Brand values are more than words on a wall; they are the foundation upon which a brand's identity, messaging, and actions are built. In this post, we'll explore actionable steps...
The advent of SearchGPT will reshape how search engines process and present information, shifting from traditional SEO to an intent-driven, answer-focused ecosystem. This transformation presents opportunities for small businesses to...
As marketers, we understand the vital role a well-crafted marketing plan plays in driving business growth and achieving goals. A comprehensive marketing plan serves as a strategic blueprint, aligning your...
In part 3 of our L7 Marketing Machine™ series, Tom and Theresa discuss the Build & Run Phase, where our team of experts develops the big ideas that generate leads,...
In part 2 of our L7 Marketing Machine™ series, Tom and Theresa discuss the Brand Blueprint phase - the process of positioning your brand through our proprietary Marketing Machine™ methodology....
In the premiere episode of our L7 Marketing Machine™ series, uncover the secrets behind our transformative process for reinventing brands and driving explosive growth. View Part 2 here. View Part...
If you're running or starting an e-commerce business, two of the biggest e-commerce platforms to choose from are Shopify and WooCommerce. But which one is the best fit for your...
On this episode of Adapt & Thrive, Tom and Theresa discuss their favorite topics and trends from 2023. Plus, we take a look ahead to what we can expect from...
The biotechnology and pharmaceutical spaces are highly competitive and rapidly evolving. A strategic marketing plan is essential for companies to differentiate themselves, engage customers, and accelerate growth. At L7 Creative,...
The digital landscape has transformed how businesses operate, and eCommerce has become a vital driver of success in this new era. For businesses seeking to thrive in the online marketplace,...
How Movie Sales Have Always Contributed To Barbie Marketing The Barbie doll was launched in 1959 by Mattel but only took off in popularity after the release of the 1987...
As social media continues to evolve, Meta’s Threads are likely to hold several implications for users. What is Threads Social Media Platform? Threads is a text-based conversion app developed by...
Join us as we navigate the exciting advancements in artificial intelligence that are reshaping the digital marketing landscape. Gain insights into the benefits of AI-driven strategies while exploring the challenges...
In an age where consumers are bombarded with an overwhelming amount of marketing messages, brands face a constant challenge to capture and maintain their attention. With authenticity becoming the currency...
Artificial intelligence (AI) is rapidly transforming the digital marketing landscape. With its ability to analyze vast amounts of data and automate repetitive tasks, AI empowers marketers to deliver more targeted,...
Is your brand on TikTok? If you have been wondering whether it's the right platform for your audience or how to use it, you'll want to check out our latest...