Insights, Ideas & Strategy

Explore expert insights, creative ideas, and strategic thinking across branding, healthcare, biotech, ecommerce, and digital marketing—curated by the team at L7 Creative.

July 22, 2019

Social Media & Influencer Marketing

The Ups & Downs of Using Social Media Influencers in Marketing

Social media influencers are those who have power over their followers when it comes to purchase decisions because of their authority – whether real or perceived – and knowledge, relationship, and power. Their positive effect on marketing campaigns has been proven time and time again.

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