Organic Social Media: The Secret Weapon in Health Tech and Life Science Marketing
Learn how organic social media helps health tech and life science brands build trust, engage key audiences, and stand out on LinkedIn.
Insights, Ideas & Strategy
Explore expert insights, creative ideas, and strategic thinking across branding, healthcare, biotech, ecommerce, and digital marketing—curated by the team at L7 Creative.
L7 Creative Wins Multiple Awards for Website Design Excellence
L7 Creative earned Silver W3 and Aster Awards for Eisenhower Health’s Graduate Medical Education website—recognizing excellence in healthcare website design, storytelling, and digital innovation that inspires trust and drives engagement.
The Branding Gap in Health Tech: Bridging Innovation and Adoption
Groundbreaking health tech innovations often struggle to gain traction, not because of the science, but because of the story. Learn how strategic branding bridges the gap between innovation, trust, and adoption.
Season 03 / Episode: 02
How Biotech & Healthcare Brands Can Win on Social
In this podcast, we share how biotech and healthcare companies can win on social by humanizing their brand, engaging audiences, and keeping compliance teams happy.
How to Boost Social Media Engagement in 2025: Strategies That Actually Work
Social media engagement is evolving, not disappearing. Learn how to rise above shrinking reach with short-form video, social SEO, and authentic content strategies that drive results in 2025.
Season 03 / Episode: 01
How Brands Can Win the Battle to Stand Out on Social
In this episode, L7 Creative’s Tom (CEO & Director of Brand Strategy) and Caroline (Social Media Manager) explore how brands can fight and win the battle to stand out in today’s crowded social media landscape.
LegitScript Certification: What It Is & Why You Need It
LegitScript certification is a must for healthcare, biotech, and wellness brands that want to advertise online. In this guide, we break down who needs it, how to get certified, and why it’s essential for staying compliant and competitive on platforms like Google, Meta, and Bing.
AI in Health and Sciences Marketing: Your 2025 Strategic Guide
AI is transforming health and sciences marketing by enabling personalization, predictive analytics, and better patient engagement. Discover how forward-thinking organizations are using AI to drive efficiency, ensure compliance, and improve outcomes in 2025 and beyond
Transforming Pharma Marketing with AI: The Complete Guide for 2025
AI in pharma marketing bridges gaps, boosts efficiency, and enhances patient outcomes amid rising competition and evolving industry demands.
Life Sciences Event Marketing: 7 Strategies for Success
Biotech conferences in 2025 offer vital opportunities for life sciences marketers to connect, showcase innovations, and drive high-quality lead generation.
Life Sciences Content Marketing Guide: 5 Proven Strategies for 2025
Discover how innovative content marketing strategies help life sciences brands thrive in 2025, with expert insights and actionable tips to elevate biotech marketing results across the evolving healthcare landscape.
Season 02 / Episode: 06
The L7 Marketing Machine™ Part 4
Discover how the Calibrate & Refuel Phase uses AI and analytics to optimize campaigns and fuel continuous marketing performance gains.
The Role of Brand Values in Positioning: Building Trust and Loyalty
Leverage brand values to build trust, strengthen loyalty, and align messaging with what matters most to your audience.
How will AI and LLM change the organic search landscape?
SearchGPT transforms SEO with intent-driven, AI-powered search—boosting visibility for small businesses through expertise, relevance, and personalized content.
Creating a Successful Marketing Plan: 3 Essential Steps for Success
Create a marketing plan that aligns strategy with goals—boosting growth through clear steps, best practices, and actionable insights.
Season 02 / Episode: 06
The L7 Marketing Machine™ Part 3
Explore the Build & Run Phase, where big ideas drive leads, boost conversions, and build lasting customer relationships.
Season 02 / Episode: 05
The L7 Marketing Machine™ Part 2
Uncover the Brand Blueprint phase—position your brand with strategic insights and analysis to reveal strengths and market opportunities.
Season 02 / Episode: 04
The L7 Marketing Machine™ - Part 1
Discover how the L7 Marketing Machine™ transforms brands and ignites explosive growth in our premiere episode.
Shopify vs. WooCommerce: Which is Best for Your E-Commerce Brand in 2024?
Shopify vs. WooCommerce in 2024—compare cost, features, and scalability to find the best e-commerce platform for your business.
Season 02 / Episode: 03
2023 Year Favorites
Tune in to Adapt & Thrive as Tom and Theresa recap 2023’s top marketing trends and preview what’s ahead in 2024.