Challenge
True North, an innovative global professional services firm came to us in need of rebranding in order to position the company as a premier partner for FinTech solutions. True North wanted to change their public perception as an offshoring tech company by redesigning their website and brand to accurately reflect their progressive FinTech service offerings and USPs.
Insights
Not long into our 8-hour collaborative brand workshop with True North stakeholders, an aha moment emerged: a unified vision for the company. By the end of the full day L7 Brand workshop, our team helped them come up with a new company name that aligned with their positioning and business goals. We also collaborated on a new tagline – “Driving FinTech Forward” – that incorporated their desire to establish themselves as thought leaders in this emerging industry.
Solution
Our team accommodated their two target demographics by creating a split homepage screen, two separate service pages, and an engaging video on the homepage. We wrote website copy to translate their complex offerings into articulate messaging that accurately reflects their unique selling points. This not only greatly improved the aesthetics and messaging of the website, but it also improved its SEO. Our team subsequently used this newly honed brand image to create the collateral for the FinTech conference, LendIt 2019.
Results
Following the launch of their new site, their analytics continue to improve. We regularly build upon and optimize their site. Check out their site: True North
72
Increase in Unique Page Views
68
Increase in Users
32
Increase in Form Fills